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16 Best SEO Tools in 2024

Search engine optimization is full of tools, and every SEO expert, even beginners, has their favorite tools. Generally, the best all-in-one SEO tools are very expensive and require a monthly subscription. This makes it especially suitable for large companies and organizations that use it heavily and need all the advanced features included in SEO audit tools. Small businesses often have a hard time justifying investing in expensive, specialized SEO tools, especially if they only use them occasionally or only need some features. In such cases, it makes sense to use free tools, even if they cannot match the power of the best SEO tools on the market. These free tools can effectively perform tasks such as SEO strategies, competitive analysis, background analysis, web optimization, and web audits, offering a cost-effective alternative for businesses with modest needs.

There are many SEO tools to choose from, and finding the right tools can be difficult for someone new to search engine optimization. The main reason for this is that we are preoccupied with people and other things rather than sitting down and trying out different tools. To help you out, here are 15 of my favorite SEO tools you can use in your search engine optimization efforts. I've divided the list into several categories to easily find the best, easy-to-use tool for the job.

Google Search

Google Search (formerly Google Webmaster Tool) is a free SEO tool that every website owner should use. As its name suggests, it is an official SEO tool of Google and is completely free.

In this tool you will find important information about the traffic on your website and the technical problems the visitor encounters while navigating your site. It also includes introductions to almost every known language in the world, so you don't need to know English.

Ad Miner

Ad Miner is Filip Podstavet's Czech SEO tool. If you are on a budget and don't want to buy a lot of SEO tools but want an all-in-one solution, Marketing Miner is the best choice for you. With over 40 different features of

, you can get more information about:

Keyword Research

SEO Check

Competitor Analysis

Watch List

Product Tracking

Link Building

Google Trends

Google Trends is an SEO tool that helps you identify keywords. Those who look for the best time are intermediaries. For example, a sporting event is happening and you want to know how much search traffic you have compared to other keywords? This is exactly what Google Trends can help you with.

You can filter your search by country or region or view related issues.

Historical data since 2004 is also available.

The disadvantage of Google Trends is that you cannot find information about the keywords you are looking for there. Through our testing, we found that a given keyword requires at least 150 searches per month to appear in Google Trends.


Semrush is also one of the most popular SEO sites in the industry. It has similar functionality to Ahrefs, but while Ahrefs is strong in background analysis, Semrush takes the lead in keyword analysis. Semrush also has powerful PPC analysis tools.


This software has really evolved with the market over the years and is still the tool I see used most by SaaS marketing teams. Moz offers the largest directory in the industry and is a complete SEO package with few problems. It can be said that it is a very user-friendly, all-in-one tool, so it is perfect for people who are just starting their SEO career. 97 SEranking

This SEO software is relatively new compared to the other three, but I'm starting to see it used by SEOs in the SaaS and enterprise sectors. It has powerful analytics and a way to track your PPC competitors. It is a great SEO tool with all the features and is a bit expensive.

Screaming Frog

Screaming Frog SEO Spider is a crawler that helps you with the technical aspects of your site. The tool is highly recommended for technical users who already have SEO knowledge.

does not run in the cloud, but is software that must be downloaded to your computer. This uses your computing power when retrieving data from the internet and therefore requires a powerful computer. The larger the site you need to download, the more powerful the computer needs to be (SSD and at least 8 GB RAM required).

Yoast SEO

If your website runs on the WordPress content management system, we recommend installing the free Yoast SEO plugin, which allows you to set up on-page SEO.


This SEO tool is mainly used for:


Changing the title and meta description

Yoast SEO analyzes the structure of the content and suggests changes to make the article readable. It allows you to configure

different titles, titles, descriptions and images. for any social network (Facebook, LinkedIn, Twitter).

Public Answers

This is a great way to collect all possible questions and keywords on the topic. Answer the Crowd is a keyword research tool that gives you a variety of search results based on Google Search, complete with various question modifiers (e.g.: how, what, etc.). I love this tool for people to think creatively in different ways. They are looking for a topic.


Ubersuggest, owned by Neil Patel, is a free word suggestion tool. Even though it is a free tool with extensive features, I see some SEO experts using it for research. The tool gives you recommendations, search volume and top pages for that kW. 97 (image size, large format, no compression). Taking care of resizing your images is exactly what the Shortpixel SEO tool is for. WP also has a WordPress plugin that edits your images.

Back Machine

Back Machine (Internet Archive) can be called the digital archive of the Web. This non-profit tool searches for websites and captures their images. The more legitimate a website is, the more often viewers visit it and take photos of it.

This way you can see what a particular site (whether it exists or not) looked like historically.

Google Business Profile

Google Business Profile (formerly Google My Business) is a tool that can help you make your business more visible on Google Maps and get better local SEO results.

Google Profiles Google is definitely one of the best SEO tools. If you have a store or provide services in a particular region, it is important for you to create a business profile in GBP.


SurferSEO is probably best known for its free keyword optimization (Keyword). They recently entered the market to compete with Clearscope in the SEO writing space. There is a slight difference with Clearscope, but you buy it for the same purpose. SurferSEO has more in-depth analysis results as well as a content editing tool, and you can select the results you want to analyze on the website.


Like the roaring frog, Sitebulb is a desktop and web hosting software. However, Sitebulb positions itself as a web portal and is a complete website monitoring tool. It also aims to prevent CVS products from being sent to you by using information about you and displaying content related to your website in existing images. Personally, I really like this tool; It's powerful, easy to use and great value for money.

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