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Email vs WhatsApp Marketing: Which is more effective in 2024?

Updated: Jul 4

Advertisers want to use multiple communication channels to establish close relationships with their target audiences. While tracking this, email and WhatsApp emerged as the most popular platforms.


Email marketing remains a powerful and long-standing strategy in digital marketing. Greater flexibility and efficiency continue to increase sales and increase revenue.

However, the introduction of WhatsApp into the mix has fueled the debate between WhatsApp and email marketing. Marketers love WhatsApp because it has a high open rate of 99% and customers find it fast and fun. This is a great alternative to email marketing.


When it comes to communication channels, you cannot ignore WhatsApp. WhatsApp has more than 2 billion monthly users, making it a profitable platform for marketers.


The main reason for this is:


WhatsApp messages have a high open rate of 99%

Being a messaging platform, customers receive WhatsApp messages more often than email or other means of communication

The average user opens WhatsApp approximately 23 times thinker - You spend an average of 25 minutes a day and 38 minutes on the app each day

Although WhatsApp is increasingly popular, many companies still use the traditional method of communication via email. Email and WhatsApp marketing is one of the most discussed and debated topics these days.


All companies looking to upgrade and update their marketing strategies often wonder: Is email or WhatsApp better?

In this article, we will give you a real comparison of email and WhatsApp marketing so you can get a better idea of ​​which platform is best for your business. Let's start.


So who won the email and WhatsApp debate? What's the best way to advertise? Today's article from

will help you understand how both platforms work and determine which one is best for your business or marketing goals.


Key Benefits of Email Marketing


One of the most important benefits of email marketing is cost effectiveness. Compared to traditional marketing channels, email marketing requires a small investment and provides high returns. Businesses can save on printing and shipping costs, making it an affordable option for businesses of all sizes. Additionally, email marketing networks offer automation, allowing businesses to send targeted emails at a scale that requires no manual effort.


Email marketing also offers businesses the opportunity to connect with their target audience in real time. Sending timely and relevant emails helps the company stay top of mind and lead the customer journey. Whether it’s a welcome email for new customers or a special offer for existing ones, email marketing allows businesses to deliver the right message at the right time.

Additionally, email analytics provide insights into customer behavior, allowing companies to refine their strategies and drive better results. By tracking metrics like open rates, click-through rates, and conversion rates, companies can understand what’s appealing to their target audience and make data-driven decisions.


This data-driven approach can lead to higher engagement, greater loyalty, and ultimately better business performance. 97

Each channel has a unique strength that allows it to attract viewers in ways others cannot. Email marketing offers breadth and depth, delivers rich stories, and generates leads over time. WhatsApp marketing, on the other hand, provides direct, personalized, seamless customer contact.

This comparison permeates each individual's culture and highlights why a holistic approach, rather than a cost-based approach, is important in creating a conscious product display (D2C) strategy.


Email and WhatsApp Marketing


Which Should You Choose Between WhatsApp and Email Marketing? To choose the right network for your business, it is important to understand the following differences.

Open rate: Open rate shows the percentage of users who opened your email or WhatsApp message. WhatsApp Monitor reports that WhatsApp has a 99% coverage rate. This is due to the fast and personal nature of WhatsApp messages; This means people open and respond to messages immediately.


Email users often face problems such as cluttered inbox and unwanted spam messages. As a result, a low rate of 21.33% was obtained.


Click-Through Rate: Click-through rate is the percentage of people who click on a link in your email or WhatsApp message. WhatsApp shows a 45-60% click and conversion rate. The high click-through rate on the WhatsApp platform is attributed to its unique features, instant response and instant communication.


On the other hand, email recipients are often afraid to click on external links, leading to low click-through rates and conversion rates around 2-5%. This can range from security issues to unexpected/unknown emails.


Junk and Spam: In email marketing, email can be considered junk or spam. This can happen if your servers do this on purpose or if your connections are spams. Unlike email, WhatsApp messages are not intended to end up in folders or spam. Thanks to the

Double blue and blue ticket features, you can also check and read whether your customer received the message you wanted.


Task Dependency: Use Dependency shows how email and WhatsApp marketing differ based on their needs. While email requires a lot of effort in terms of design and content, WhatsApp requires fewer resources by default. Unlike email, WhatsApp also allows you to share a variety of content regardless of file size.

This means that WhatsApp marketing requires less effort and work than email marketing.







User results: The average user spends 40 minutes a day on WhatsApp. WhatsApp messages are responded to instantly because people view WhatsApp notifications several times an hour. By the way, the email has low rating according to users because people usually open the email to verify OTP or verify work email.

None of this means that email marketing is out of date. As I said, email marketing remains a force. Just look at the numbers. A staggering 82% of marketers worldwide still use this type of marketing.


Conclusion :

We found that both WhatsApp and email are strong. While WhatsApp thrives on instant dating, email thrives on personal and detailed content.

In the WhatsApp vs Email Marketing discussion, the choice of platform depends on the nature of your company and its business objectives. But that doesn't mean you should choose one over the other.

Why not leverage the power of both platforms for better results? Ultimately, a balanced approach allows people to quickly engage and build long-lasting relationships for effective marketing strategies.






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