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What is Social network analysis ?

Updated: May 16

Social network analysis (SNA) is a process of quantitative and qualitative analysis of social networks. SNA measures and maps trends in and changes in relationships between information objects. Simple and complex objects include websites, computers, animals, people, groups, organizations, and countries.


The nature of SNA consists of physical things, such as people, and relationships, such as relationships. The advent of modern thought and simple computing has gradually transformed the concept of human interaction into a complex, image-based system with many types of functions. These networks are key to business and problem solving, management and operations. In this article you will read one of most important part of data analytics course.


Types of Social Media Analysis



Social networks are networks that show the relationships between people in the form of images of different types of analysis. A diagram that records human relationships is called a sociogram. All chart points and lines are stored in a matrix data structure called Sociomatrix. Kinship, friendship, enemies, acquaintances, colleagues, neighbors, infection, etc. Relationships like these are of all kinds.


Social network analysis (SAA) is the process of discovering or evaluating social structures using a design process. It is used to measure and analyze network conditions. It helps measure relationships and processes between groups, organizations and other related entities. We need special tools to examine and analyze social networks.


Structural Analysis: This type of SNA focuses on the nature of relationships and connections in a network. It can be used to identify important individuals or groups, understand the spread or impact of information, and predict future behavior.


Social Network Analysis
Social Network Analysis



Random Analysis: This type of SNA focuses on the changes and evolution of the network over time. It can be used to understand how networks work, develop and unravel and to identify patterns of change and development

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Content Analysis: This type of SNA focuses on the content of the network communication. It can be used to understand topics and topics discussed online and to identify communication patterns and impacts.


Quantitative Analysis: This type of SNA focuses on relationships and networks. It can be used to understand how networks are connected and how information or influences flow between networks.


Spatial analysis: This type of SNA focuses on the spatial structure of individuals or groups in a network. It can be used to understand how distance and proximity affect relationships and networking.




Spatial analysis: This type of SNA focuses on the spatial characteristics of individuals or groups in a network. It can be used to understand how distance and proximity affect relationships and networking.

This is one of the most common forms of SNA, but there are other ways to categorize and analyze social media based on research questions and contexts. Researchers can use or combine these types to meet their specific needs.



Key Challenges in Social Network Analysis


Social Network Analysis (SNA) can be a powerful research method, but it also brings its own challenges. Some of the biggest challenges in SNA include:


Data Collection: SNA depends on accurate and complete data that can be difficult to obtain. Identifying individuals or groups in a network and gathering information about their relationships can be difficult.


Privacy and Consent: SNA involves the collection of personal information that may raise concerns about privacy and consent. Researchers must take appropriate steps to protect participants' privacy and obtain informed consent to participate in research.


Data Quality: SNA is based on accurate and reliable data that may be affected by factors such as measurement error, missing data, external factors. Researchers should take steps to control the quality of the data and consider all sources of error.


Data Analysis: SNA involves the use of simple analytical methods that can be difficult to apply and interpret. Researchers must understand the methods and tools used in SNA and be able to use them appropriately.




Complexity: Social networks can be complex and dynamic, making it difficult to understand and analyze the nature of relationships and communications in the network. Researchers must be able to simplify and abstract the network in a meaningful and useful way.


Visualization: SNA involves the use of network maps and images to show relationships and connections in a network. Visualizations can be difficult to create and interpret, and researchers need to be able to select and use appropriate visualization tools and methods.


General: SNA is generally based on a population sample and results may be difficult to generalize to larger populations. Researchers need to be careful when making inferences about the population based on the sample.


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