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Why data analyst uses for business

Updated: May 10


Data analysis is the process of storing, organizing and analyzing primary data to answer questions or gain insight. Data analytics is ideal for business because it allows management to create evidence-based strategies, understand customers to better achieve marketing goals, and increase overall productivity. Companies that use data analytics gain a competitive advantage because they can make changes faster that increase revenue, reduce costs, and stimulate innovation .


In today's digital world, the ability to make data-driven decisions and formulate strategies that are the basis of analysis is crucial for an effective approach. Management in all sectors. The Data Analytics degree at Penn LPS Online is designed to help you improve your reading skills and expand your career opportunities. The purpose of this Ivy League degree is not to train you to be a data scientist, but rather to provide you with a solid foundation in data analytics that can be used in a variety of careers. Opportunities include business analysts, policy analysts, market researchers, technology marketers, etc. and reliable professionals.



Optimize workflows helps to enhance employee productivity and engagement

 Big data creates an advanced HR platform that managers can use to increase productivity and increase retention. Research shows that using a human resources management system (HRMS) that integrates

and company data can improve employee performance, engagement and staffing, recruiting, hiring, training and payroll management.




Monitor data to improve cybersecurity

Risk management and compliance are top priorities for today's business leaders. Scams, account takeovers, and other online security threats have occurred during the COVID-19 pandemic. Managers are doing their best to find practical solutions to reduce risks and meet new legal requirements. Research shows that integrating data analytics into risk management is more important than ever; Analytical capabilities enable risk identification, prioritization, mitigation, monitoring and reporting.


Scientists develop analytical methods that can identify potential risks, evaluate their impacts, and coordinate financial exposures and counterinvestment strategies to manage the risks. More data also means more risks to data privacy and data compliance. As a result, large companies with access to internal and external data need to protect their assets, customers, and reputation by implementing management analytics.


Streamline Operations to Increase Productivity

Business leaders use data analytics to find inefficient internal method  and develop new, streamlined business processes that increase efficiency. Data analytics helps improve business management by helping managers evaluate the performance of existing processes, analyze performance results, adapt new processes and improve them over time. Data also helps managers determine whether processes are burdensome, eating into budgets, or difficult to implement. When managers turn a manually executed process into a process, they can speed up all processes.



Improved customer support for Uber

Ensuring user experience is a top priority for the company that operates Uber. The company developed Customer Ticket Assistant (COTA) in early 2018 to simplify customer service: a tool that uses machine learning and natural language processing to help agents increase their speed and accuracy when responding to support tickets. The implementation of

COTA has yielded positive results. The tool reduced ticket processing time by 10%, and its success prompted the Uber Engineering team to look for ways to improve it.




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