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Will Digital Marketing be safe Good career choice in 2024

Updated: Jun 12

Yes, it is a good option to consider. But you can't choose a career just because it's popular. Explore other income opportunities for this skill. Digital marketing offers not only job opportunities but also many other opportunities. Let's start with career options. You never know! But personally, I think marketing is here to stay. At least for ten years. Every company does digital marketing and needs people who can do it. But again, this is not gold.

In this blog I will try to answer the question: “Is marketing a good career option in India?” Let's get started:

Scale and Need of Digital Marketing in India

The scope of digital marketing in India has increased rapidly since its inception due to its ability to offer products and services to a large number of people across the world at affordable prices. . In conclusion, pursuing a career in digital marketing in India is an option worth considering. Choosing to advertise your product online only suits your target audience or show your ad to people who have shown interest in the past is one of the many reasons investors turn to advertising.

Moreover, since the covid-19 crisis hit the world, digital marketing has been used by small and large companies as it has proven to be one of the best ways to run marketing campaigns even in situations where public awareness is high. If you are at home, consider a career in digital marketing in India.

New digital marketing methods continue to emerge. Digital marketing has really helped many businesses survive and reposition themselves in these challenging times; This is an important consideration for all marketing professionals in India.

What is advertising?

Marketing is the sum of efforts to identify, analyze, create, communicate consumer needs, and deliver valuable products or services to customers. Marketing is about promoting your brand and its various features to your target group through advertisements. public relations and other forms of communication. Digital marketing is the process of implementing an entire marketing silo across different media channels to reach consumers online. More importantly, the implementation varies slightly depending on different media and online users' expectations. Therefore, anyone who can use traditional marketing practices while offering innovative digital marketing solutions can have a bright future in this field.

Digital Marketing Opportunities

Digital marketing has now given rise to many career opportunities in India. Like any job, marketers need to be enthusiastic, enthusiastic, and have the ability to create allocated to the marketing department through product promotion and online advertising.

With the increase in mobile phone use in recent years, brands have found it necessary to move their products to digital format for better visibility and sales. Take the example of Amazon, Flipkart and Myntra. They have seen a huge increase in their customer base in the last 3-4 years. Approximately 50-60% of India's population now shops online and browses the internet to make purchasing decisions.

Increasing use of digital media means job creation in marketing. Numerous startups have emerged with well-known brands choosing the digital route to promote their products.

Developing Your Digital Marketing Career

To start with, here are some statistics on the valuation of the digital marketing industry in India over the years. Here you go.

India's digital advertising industry was a 47 billion market in 2015 and reached a market of only 199 billion in FY20. This number is expected to reach 539 billion by the 2024 budget; This offers great opportunities for those who want to pursue a career in digital marketing in India, as evidenced by the massive growth in the field of digital marketing.

This shows that more money is being invested in digital channels and marketing activities are being used more.

For these operations to be successful, they need highly skilled professionals to oversee them. This is one of the best numbers for a successful career in marketing.

This is the largest number of jobs available in digital marketing. Again, this is a job listed only on Naukri so you can get an idea of ​​the actual number of vacancies available.

Therefore, we can say with certainty that the career growth potential in digital marketing in India in 2024 is promising and now is the time to start in this field.

If you are still wondering if marketing is a good career option, be sure to read this blog to learn more.

Find out if digital marketing is the right career choice for you below.

The next and most important step is to apply for internships and freelance jobs, especially in digital marketing in India. Go to as many people as possible. This will form the basis of your practical learning, as most skills-based teaching and learning will take place in the workplace.

After having a good experience, we recommend that you create your portfolio with good digital content and, if possible, also build your brand. This way you try to stay up to date with the latest marketing information.

Ask about companies you trust and those you think you can best provide your services to. Send cover letters as attachments to your resume and portfolios.

On-demand digital marketing techniques

Statistically, 93% of all online traffic starts with a search engine. This refers to the importance of simple SEO in ranking on Google and other search engines.

In short, ranking your website high in search engine results and getting paid is the best way to advertise your business. If you know skills like SEM and SEO that increase your business listing on search engines, then you can easily get a high paying job as it is the need of the hour. 

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